Eprint Strategy
There are numerous eprint strategies available for deployment. Incorporating digital content into the field force, or e-detailling, is the most common approach. Allowing your reps to access clinical content on-the-go yields an effective way to present and discuss their key takeaways.
Remote detailing, which often supplements the efforts of the field force, allows reps to access their customers over an online, hosted medium - or a virtual "room". There are logistical advantages to this approach, and many companies have reported successful pilot runs committing to these virtual rep assets, while maintaining share-of-voice with less overall resources.
Additional means of digital content utilization includes conference/congress presentation, direct marketing via email, digital "leave-behinds", and the hosting or rotation of fresh content directly on company professional web portals.